Behavioral Segmentation

to buid accurate campaigns

Behavioral segmentation by to categorize push notification subscribers dynamically to deliver a personalized experience and increase engagement.

Behavioral Segmentation

Segment Customers on the Basis of Their Behavior

Perform behavioral segmentation on the basis of location and on-site behavior and perform engagement activities accordingly.

behavioral segmentation leave note
location-based segmentation

Location-based Segmentation

Create unlimited behavioral segmentations as per your requirements. These may be geolocation segments, behavioral segments, demographic segments or Custom segments. You can include and exclude as many segments you want while sending the push notification.

platform-based segmentation

Platform-based Segmentation

Subset your subscribers into groups based on the web browser running on their device. Capture their technology preferences and send custom messages.



Segment your audience into several subgroups and deliver personalized content specifically according to age, gender, and language of each group.

What is Behavioral Segmentation?

To better understand prospects' demands and customise marketing campaigns, behavioral segmentation is a technique that divides them into groups based on their activities and preferences. You'll reach the right audience with the right message at the right moment using this method which helps in increased click-through rates.

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