What is a Mobile Push Notification?

In this era of advanced telecommunications, marketing communications have been greatly optimized. One of the ways this has happened is through push notifications on our mobile devices.

So what is a mobile push notification? Mobile push notifications are pop-up messages on browsers or directly on mobile devices conveying messages from companies to individual users.

They can come up on the phone's lock screen as well. App publishers can only send notifications to users who have installed their app.

How To Get The Most Out Of A Mobile Push Notification Campaign

As an app publisher, push notifications are here to help you scale your business and customer relationships to the next level. Understanding how to make the most of a push notification campaign will go a long way in bringing about your desired result. Below are some tips to help you in your campaign:

Get The Most Out Of A Mobile Push Notification

Know the Differences between push notifications on Android and iOS devices

Before beginning your push notification campaign, you should learn the nuances of engaging iOS and Android users.

Promotional notifications are usually targeted more at iOS users due to the status symbol of the phone. Android users automatically receive push notifications, so they may not need to affirmatively opt-in.

Know when to send push notifications

Sometimes, users engage more with an app at specific times. This may be the best time to push forward certain call-to-action notifications to them.

Understanding the appropriate time to send push notifications can even help revive dormant users.

Publishers can achieve timely notifications through automation tools like action-based delivery.

Do more than plain open and click

The original intent of push notifications was to propel users to engage or take action by opening the app. More can be done without necessarily opening the app. Users can interact with the notification directly by entering text or clicking on options.

That way, you can achieve your aim and not just focus on users having to open your app.

Maximize your push notifications by utilizing other Channels

Brands can achieve more engagement for their app or special offers when push notifications partner with channels like in-app messages and content cards. This collaboration is a powerful method for maximizing your push notification campaign.

Maximize your push notifications

So don't put all your eggs in one basket; spread them out and utilize content cards to create a multi-channel campaign.


Pushninja is a software that specializes in creating top-notch push notifications for websites. They increase user engagement and help in customer retention. With advanced automation, Pushninja.com will also help you analyze your user data to carry out targeted improvements on your push notifications.

They have over 30,000+ active users that trust their services. They also have amazing features to help promote your push notification campaigns, like advanced targeting/analysis, drip campaigns, visual flows, etc. They also provide a visual designer that can take care of your push text creation.

How to Improve Your App's User Retention with Push Alerts

Every app publisher wants to have customers utilize their apps and continue doing so for the longest time possible. User retention is a major challenge, as many users get rid of apps once they find them annoying or useless.

Therefore, app publishers search for ways to keep these users and improve their experience with the app. This would, in turn, lead to user retention, which is the end goal.

Let's see some ways in which this goal can be achieved using push alerts:

Welcome messages

Welcome messages are a great way to get users' attention and engage them. If they're new subscribers, it's an opportunity to make a good first impression and show them your app's worth using. Also, utilize this opportunity to direct them to take further actions on the app.

Exclusive Offers

People love special deals. If it's truly special, they'll surely buy into it. Push texts can help you bring these valuable deals to your customers at the right time, too, if properly targeted.

Your customers or users will be motivated to keep your app in mind and utilize it more often.

Automated Notifications

Automated notifications are more of a blessing to you, the publisher. While it increases your efficiency in delivering timely messages, it is also triggered by users' behaviors. Speaking of timely messaging, this is a great method of sending notifications to your users just at the right time.


Push notifications have helped many companies and app publishers generate more income for their businesses, reach out to new customers, and successfully sustain and improve existing customer relationships.

Deciding to carry out a push notification campaign on your website or app is a big step in improving your business and launching a new level of customer service.

Join the SaaS Revolution
  • All-in-One Suite of 50 apps

  • Unbelievable pricing - ₹999/user

  • 24/5 Chat, Phone and Email Support


Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature

Get Started with 500apps Today

Pushninja is a part of 500apps Infinity Suite

Please enter a valid email address
Sign Up 14-day FREE Trial