How many times have you woken up too early because of the incessant beeping of your phone only to see that it's not an important message or call, after all, but a promotional message or a notification from an app? How many of those annoying apps have you uninstalled, and how many subscriptions have you canceled because of something like this? Now, imagine this: you are taking a sip of your afternoon coffee, and you check your smartphone to see if there are any emails, texts, or calls you missed. A notification suddenly pops up, alerting you of an upcoming sale for some boots you've been eyeing for a while. Along with the push notification are lovely pictures of the trendiest boots and an exclusive promo code. So you immediately open the app, search for the pair you want, and check out before you miss the fantastic offer thats one push notification avoidable mistakes to take note of. As you can see, push notifications are pretty powerful, but they can either be effective in engaging potential customers or a nuisance that can cost your brand a lot.

It is, therefore, highly important that you have a true understanding of the ten most common mistakes.

Mistakes that you should avoid at any cost while sending Push Notifications:

1. Using It to Replace Emails

One of the common push notification avoidable mistakes people commit when sending push notifications is to use it as a replacement for email. Push notifications are an excellent way to ensure your users are up-to-date on your latest developments, but they should only be used when the timing is right. Push notifications should only be sent when the user is actively using your app. If they're not using it, then you're wasting your time and their energy. Push notifications are great for getting your message across quickly, it's true, but you should not use them to replace emails. Emails are a more personal and effective way to communicate with your subscribers.

We can use automated email for better campaign relevance.

2. Poor Targeting

When sending push notifications,another good practice and push notification avoidable mistakes, would be that it is imperative that you always make sure that you are targeting your audience correctly. Not doing so can result in several negative consequences, including:

● Your message not being opened by the recipient: If your notification is not relevant to the recipient, they are likely to ignore it.

● Your message misinterpreted: If your notification is not clear and concise, the recipient may misunderstand its meaning, potentially resulting in them taking the wrong action.

● Your message annoying the recipient: If your notification is poorly timed or intrusive, it could annoy the recipient, leading them to disable notifications from your app altogether.

To avoid these problems, take the time to segment your audience and send each group notifications that are of value to them. This will ensure that your messages are well-received and improve the overall user experience of your app.

Use advanced targeting for precise user targeting.

3. Wrong Timing

One of the missteps and push notification avoidable mistakes that people make when sending push notifications is timing them wrong. It's essential to understand when your audience will most likely be receptive to your message and to send your notification accordingly. If you send a push notification when people are likely to be busy or distracted, they're just going to be ignored. Conversely, if you send a message when people are likely to be relaxed and have some free time, they're more likely to pay attention to it. Timing is crucial when it comes to push notifications, so make sure you get it right.

4. Static Notifications

Another mistake that is commonly made is sending static notifications. Static notifications are messages that are sent without taking into account the user's preferences or past behavior. As a result, these notifications can often be irrelevant or annoying to users. To avoid committing this mistake, you should always send push notifications based on the user's preferences. This can be achieved by considering the user's past behavior, such as the websites they have visited or the products they have viewed. By personalizing notifications, you can ensure that they are relevant and exciting to users.

You can use Behavioral Segmentation to filter the right audience

5. Poor Choice of Calls-to-Action

You should always choose the right call-to-action (CTA) when sending a push notification. A poorly chosen CTA can lead to a low click-through rate (CTR) and a negative user experience.

Some of the most common mistakes when choosing a CTA include:

cta mistakes

● Asking the User to Do Too Much: If you are asking the user to do too much, you run the risk of overwhelming them or confusing them. Make sure your CTA is clear and easy to understand.

● Using Vague or Generic CTAs: Using vague or generic CTAs can be a waste of your time and the user's time. Make sure your CTA is specific and relevant to the message you are trying to send.

● Using the Wrong CTA for Your Message: Not all CTAs are created equal. Make sure you use the correct CTA for the message you are trying to send. For example, if you are trying to sell a product, a ""buy now""CTA would be more effective than a ""learn more""CTA.

● Not testing your CTAs: Testing your CTAs is essential to ensuring that they are effective. Try different variations of CTAs to see which one works best for your message.

● Not considering the user's context: Consider the user's context when choosing a CTA. For example, if the user is already on your website, a ""add to cart""CTA would be more effective than a ""sign up""CTA.

● Not considering the device the user is on: Not all devices are created equal. Make sure you choose a suitable CTA for the user's device. For example, a ""call now""CTA would be more effective on a mobile device than on a desktop computer.

6. Zero Personalization

Another common mistake people make when sending push notifications is failing to personalize them. Your messages should always be tailored to your audience, and this is especially true when you're sending push notifications. Generic, one-size-fits-all messages are a surefire way to turn people off and get them to opt out of your notification. Make sure you segment your audience and send messages that are relevant to them. The more personalized your messages are, the more likely people will engage with them. Use personalized notifications to increase engagements.

7. Too Many Messages Sent Too Frequently

Push notifications can be a great way to keep your users engaged and informed, but if you send too many messages or send them too frequently, you could end up alienating your users and driving them away. If you send too many messages, your users will quickly become overwhelmed and may start to ignore your notifications. Try to limit yourself to 1-2 messages per day, or even less if you can. Sending push messages too frequently can also be a significant annoyance to your users. Try to space your messages at least several hours apart, or more if possible.

8. Ignoring Data

When you send a push notification, you want it to be relevant to your users. If you're sending a notice about a sale, for example, ensure you're sending it to users interested in your product.

Sending irrelevant notifications can be annoying and can even lead to users unsubscribing from your push notifications altogether. Remember that there's a reason you conduct studies and tests to understand your users better. Don't put the information you gathered to waste and use them to your advantage.

9. Failing to Test and Optimize

As with anything, testing and optimizing your push notifications before sending them out to your entire audience is important. The quality of your notification messages is crucial. Try various strategies until you find what works best for your particular audience. Your notification messages should be designed to grab users' attention. But if they're too noisy or difficult to read, they'll have a negative result. Make sure to use appropriate font sizes for your audience and clear, concise language.

10. Not Tracking Push Notification Engagement

push notification engagement

Not tracking push notification engagement can be a significant mistake. Not only will you not be able to see which notifications are effective, but you may also lose users who unsubscribe. Make sure to track which notifications are being opened and read, and use that data to improve your future notifications. Use Open Tracking for real-time campaign tracking.


Push notifications can be a powerful way to keep in touch with your customers, and when done correctly, they can be a great way to increase sales and keep your customers engaged. However, they can be annoying and intrusive if they are not done correctly. So, take note of the above mentioned mistakes and avoid them at all costs. Time your notifications, make sure they're personalized, optimized, and relevant to the recipients, use the data you have to your advantage, use strong CTAs, and test your push notifications to ensure you get the benefits they offer. You should also get the best push notification service you can find that can help you communicate smoothly with your audience.

PushNinja is a reliable push notifications software that allows you to automate and personalize your push notifications easily. Sign up today and see how our push notification service can help you!

Join the SaaS Revolution
  • All-in-One Suite of 50 apps

  • Unbelievable pricing - ₹999/user

  • 24/5 Chat, Phone and Email Support


Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature

Get Started with 500apps Today

Pushninja is a part of 500apps Infinity Suite

Please enter a valid email address
Sign Up 14-day FREE Trial