In this age of digital marketing, it is important to use every tool at your disposal to reach your target audience. Email marketing is pretty much a tried and true method, but it is not the only option. Push notifications are a newer form of marketing that can offer advantages over email marketing. When used correctly, push notifications can be a powerful tool for engaging your app's users. While email marketing can be a useful tool for staying in touch with your app users, it has several drawbacks that make push notifications a more attractive option.

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Here Are Some Of The Things You Should Know About Push Notification And Its Edge over Email Marketing:

The Definition of Email Marketing

Email marketing is a marketing strategy that utilizes email to promote products or services. It can be used to build relationships with potential and current customers and to encourage customer loyalty and repeat business. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Use email marketing software to offer all marketing teams and creators amazing functionality like email automation, autoresponders, drip emails and more.

The Definition of Push Notifications

Push notifications are certain messages that pop up on a user's device, typically a smartphone, from an app they have installed. They can be sent at virtually any time, even if the user is not actively using the app. They can be used to deliver information about an app, such as new content, or to promote a sale or special offer.

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The Difference Between Email and Push Notifications

Push notifications and email are both effective ways to communicate with your users.

Although, you should be aware of some key differences between them. Some of these include:

1. Message Length

Email messages can be very long, while push notifications are typically limited to a few hundred characters. While people are accustomed to reading long emails, push notifications are designed to be short and to the point. This makes them ideal for delivering timely information or alerts to your users.

2. Urgency in Subscribers

Push notifications are often more urgent than email, as people are used to receiving them in real-time on their mobile devices. This means that receivers are much more likely to pay attention to them and act on them immediately. Email, however, can often be ignored or forgotten about as it is not as immediate.

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3. Subscription Churn Rate

The churn rate measures the percentage of people who unsubscribe from your notifications or emails. This means that push notifications are more likely to be read and acted upon than email. Email can often be considered to be spammy, and people are more likely to unsubscribe from it.

However, push notifications have a lower subscription churn rate than email, as people are less likely to unsubscribe from them. This is because they are not as intrusive as email, and people can easily control when and how often they receive them.

4. Overall Personalization

Overall, push notifications are more personalized than email. This is because they can be customized to target specific users and demographics. Email can be personalized to some extent, but it is not as effective as push notifications. On the contrary, because email is frequently delivered in bulk and is less timely, it is less personalized. Push notifications are concise and pretty easy to personalize, especially with the right tools and features.

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5. Campaign Objectives

Push notifications are best suited for campaigns focused on driving conversions and engagement. This is because they are timely and allow you to send highly personalized messages. Additionally, push notifications can be customized to target specific users and demographics, making them more personalized. Although, email is best suited for campaigns focused on building relationships and brand awareness. This is because email is less intrusive and allows you to send more general messages. That said, email isn't always the best tool for every campaign.

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6. Applicability to Different Events

Different events call for different marketing strategies. For example, a sale is a great time to use push notifications to drive conversions, while an event like a webinar is best suited for email marketing. It is important to consider the type of event that is being promoted when deciding which channel to use. Push notifications are best suited for time-sensitive events, while email is better for events that are not as time-sensitive.

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Conclusion

In conclusion, push notifications have a clear edge over email marketing when it comes to timely delivery of information and higher engagement rates. While email marketing is more traditional, push notifications are much more effective in today's fast-paced world. Want to run a push notifications test? Push notification software PushNinja by 500apps can help you communicate with your audiences and boost engagement.

Try it out today!