5 Browser Custom Notifications Tips to Follow in 2022
5 expert custom notifications tips that enable you to send high performing browser push notifications that boost engagement, exposure, and traffic.
Consumers have never had more power at their fingertips. With the press of a button, they can search for the best natural shampoo and have 100,000,000+ results. This level of competition is not exclusive to the natural shampoo industry. To stand out from the crowd you have to deliver something unique -- something not everyone else is willing and/or able to deliver.
Though they’ve been around for about a decade, web notifications, or Web Push Notifications, are still fresh and innovative in digital marketing.
Why, after a decade, are web notifications still considered innovative? Because many brands have yet to take advantage of them. They’re not quite wide enough to be “old news.”
Custom notifications offer a host of benefits. With personalized push notification, you can boost user engagement, site traffic, and even customer (or client) retention.
Automated Push Notifications Are the Secret to Successful E-Commerce
Of course, there exists a dark side to custom notifications. Too much of anything can be a bad thing, and custom notifications are no exception to this rule.
So, whether you’re new to browser push notifications or you’re just looking to stay up-to-date on push notification best practices, keep reading for five tips to boost your marketing efforts.
Five Tips for custom notifications That Won't Annoy Your Users
In order to be effective, a browser notification has to immediately grab the user’s attention, much like a headline for an article or the subject line of an email.
” Headlines are the first thing that people see when it comes to your writing,” says digital marketing guru Neil Patel (https://neilpatel.com/blog/write-irresistible-headlines/).” They will either grab the attention of readers and site visitors or bore them. That’s why you need to get them right. Your prospective customers will make their first impressions about your brand from them.”
The same thing is true for custom notifications. Users will either enjoy your push notification for website and click through, or they’ll ignore it and likely turn off your notifications and never visit your website again.
You only have a line or two of copy to work with, and your goal is to use those one or two lines of copy to convince users to click through to your website. And, while it may seem like an impossible task to surmount, the following tips from the experts at 500apps will have you mesmerizing users in no time at all.
1. Create a Sense of Urgency
This tactic utilizes the power behind the popular FOMO acronym, which stands for Fear Of Missing Out. The concept behind this acronym is that users are more likely to click on your link if there’s a chance they’ll miss out on something special or rare.
Including time-sensitive deals in your headline can induce FOMO, as well as implying that you have exclusive information that can be found nowhere else. The chance of missing out on this insider information will get the best of your users and force them to click through to your website, if for no other reason than to see what all the fuss is about.
2. Use Ultra-Specific Data
Using specific numbers or data points in your push messages or push notification headline or copy is another excellent way to intrigue users to click through to your website. This tip, along with creating a sense of urgency(#1) and using unique headlines(#4) are all part of Melanie Duncan's invaluable 4-U Formula.
” This kind of headline is popular because it works; we as readers like the specificity of knowing exactly what we’re going to get,”* says Duncan. ” The best headlines also go beyond that to be even more specific. They’re not just foods you shouldn’t eat, but *common foods. Not just date night ideas, but at-home date night ideas. (Notice the urgency in these as well.)”
3. Pique the Reader’s Curiosity
Taking advantage of a reader or user’s curiosity works so well that it almost feels like cheating at times. We’re all suckers for a secret.
” If you offer up insider information, readers won’t be able to resist,” says Patel. ”Their curiosity will get the best of them, and they’ll have to read your post to find the answers.”
The trick is in the words you use, and Patel gives us some pointers on buzzwords to include that are sure to pique users’ curiosity:
” You can ... pique readers’ curiosity with a headline like ‘XX Secrets of (Blank).’ Everyone will want to know the secret. Who doesn’t want insider information? ‘What Everyone Ought to Know About (Blank)’ is also a great way to challenge readers to find out exactly what they’re missing out on.”
4. Use Unique Headlines
It’s common for content creators to struggle with this one. Being unique can be hard sometimes. After all, much of the content we absorb each day is so similar that it can be difficult to think outside the box.
In order to grab a user’s attention, however, you have to stand out from the hundred other things vying for their attention.
Headlines that are unusual or that include words considered taboo often outperform monotonous headlines that play by the rules.
Examples can include:
- How to persuade readers without being a prick
- How to manage your team without being a jerk
- Seven Dangerous Content Marketing Hacks
- 10 Mind Control Hacks for Marketers
Anything that will help your mobile push notifications stand out should be considered. It’s okay to go against the grain sometimes. (Just don’t go against company policy!)
5. Consider the Buying Decision Process
The buying decision process consists of five phases that offer a rough representation of the process a buyer goes through before, during, and after a purchase.
Sending notifications to someone at the wrong time can cost you that customer for life. Consider where they are on the buying decision process and speak directly to them.
The Five Phases of the Buying Decision Process are:
- Recognition of a problem, need, or desire
- Information search
- Evaluation of possible solutions
- Post-purchase behavior
It goes without saying that proper consumer research is an integral part of successful content marketing, and this includes custom notifications. With that information in hand, create notification headlines and copy with push notification software that speak to the user where they are. If a user isn’t ready to buy, don’t push the sale on them with content that’s more suitable for someone that is ready to buy.
Consider your users’ needs and current mental state when you create custom notifications. And for crying out loud, be sure to segment and target your audience!
Leveraging custom notifications can be incredibly lucrative when done right. It can help boost brand exposure, discover new demographics, collect invaluable data for future optimizations, and of course, improve customer engagement. We sincerely hope these tips help you make the most of your browser notification campaigns. If you’re in the market for an automated solution that makes custom notifications quick and easy, we hope you’ll consider push notification tool PushNinja by 500apps.
PushNinja makes it easy to create browser and push notifications that span various platforms, devices, and operating systems, all from one easy-to-use app. You can test-drive PushNinja free for 14 days by clicking here.
We also encourage you to check out 500apps’ suite of productivity-boosting apps that work in harmony to help you run your business like the Fortune 500 by clicking here.
Access Multiple Websites
Drip Sequence Automation
Create messages, notifications, reminders using built-in templates
Increased Visitor Traffic
Effective Audience Classification
Scheduled and Automated Messages
Extensive Data Analysis
Unbelievable pricing - the lowest you will ever find
Everything your business needs - 50 apps, 24/5 support and 99.95% uptime
Join the SaaS Revolution
All-in-One Suite of 50 apps
Unbelievable pricing - â¹999/user
24/5 Chat, Phone and Email Support
Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature