One of the most important things you need to do with your website isn't actually to attract customers to visit your website for the first time. Sure, that's also an important factor, but what's more important is your ability to bring them back! In other words, re-engaging with your customers is a vital activity you need to perform, and if your website can do that, you're on your way to building a loyal customer base that will come back to you over and over again for excellent products and services that you have to offer.

That being said, there are a ton of ways you can re-engage with your customers, from emailing them about new promotions or simply sharing ads that they find relevant. However, one of the most powerful marketing channels you can employ is already in most, if not all, your customer's pockets: smartphones and especially mobile push notifications. Many people rely on push notifications to notify them of various things, from text messages to other alerts. However, you can make use of such push notifications to re-engage with your audience!

What Are Push Notifications?

Push notifications are push messages with a channel that is available to all mobile users, in which you can send notifications to users of your website. Using this channel, you can inform them of promotions, new products or services, or anything else that you want to share. However, you should always keep in mind that push notifications should be used for customer re-engagement purposes only and not for spamming your audience.

Why Are Push Notifications So Effective?

Push notifications are so effective because they can reach your audience in the way that they want. Your website isn't always the most convenient thing for your customers to visit, especially if they are on the go! Push notifications allow you to reach your customers when they want to be reached without having to worry about them having to visit your site to receive your message. This makes it a very effective marketing channel that you should consider using as much as possible.

It's also a channel that consumers seem to enjoy. The push notifications sent from some major companies, like Facebook, for example, have been said to be the most effective ones that people have received. That being said, it's no wonder that people enjoy push notifications, and if you can get your audience to enjoy the reason why you send push notifications, you'll be doing well.

That being said, there are various factors that make push notifications so powerful. Things like urgency, exclusivity, emotions, and personalisation are all things you can convey in your push notifications, making them even more relevant, more importantly, engaging with your audience.

What Are the Benefits of Using Push Notifications?

There are a ton of benefits to be had from using push notifications, and here are just some examples:

1. They Can Evoke Emotions Out of Your Audience

push notification can convey emotions to your audience as long as you send relevant notifications to them. For example, you can use a new product launch to evoke feelings of excitement in your audience, or you can use a discount to evoke feelings of joy.

Whatever you choose to do, it's important that the emotions you evoke out of your audience are relevant to the reason why you are pushing out the notification. Either way, whether it is feelings of trust or excitement, getting emotions out of your audience is a great way to build your brand's reputation, as well as keep your audience engaged with your website, which can lead to more sales.

2. They Can Motivate Your Audience to Act

When you send out a push notification to your audience, you are doing so in order to get them to react to whatever you have for them. Sometimes, it's a sale on a product or service, and sometimes it's something else. Nevertheless, whenever you send out a push notification, you should expect a reaction from your audience.

When it comes to getting your audience to react to your push notifications, there is nothing better than receiving a high CTR rate. After all, if you push out a notification and only 1 out of 10 people act on it, you're going to be doing it wrong!

3. They Can Utilise Emojis to Carry Stronger Messages

Using emojis in your push notifications can help you convey a stronger message. Whether you are trying to get your audience to take action on your notification or you are trying to evoke a feeling out of them, emojis can prove to be a great way to do that.

For example, if you attempt to use the heart emoji in a push notification, your audience might assume that you are trying to sell a product that enhances love, that you love, or that many people love, or anything along those lines. The result? People are more motivated to press on your notification and see what you're trying to tell them!

4. They Enable Real-Time Engagements with Customers

When you send out push notifications to your audience, you are engaging with them in real-time. For example, if you send out a push notification to see what your audience's response is to something you have to offer, you can receive feedback on the spot. This allows you to alter your messaging strategy, ad copy, or anything else, depending on what your audience says. In return, this will allow you to make improvements to your existing strategy or allow you to keep doing what you're doing and do it even better.

In any case, by using push notifications to engage with your customers, you are always giving yourself an opportunity to improve your marketing and sales strategy.

Do Push Notifications Come With a Price?

Yes, push notifications do come with a price, which is the annoyance factor that they can cause to your audience. If you don't send push notifications that are relevant to your audience, they might get annoyed by them and respond by ignoring your app or even uninstalling it! As such, you should always try to send relevant push notifications and never spam your audience.

Remember: you want to build your brand image, not destroy it.

How Do I Make Sure I Make the Most Out of Push Notifications?

One of the most important things you should consider when it comes to pushing notifications is their relevance. Make sure that your push notifications are relevant to your audience, and they will be much more likely to take action on them rather than ignore them.

Additionally, here are the other things you can do to make your push notifications more effective:

1. Enrich the Notifications with Visuals

There is no doubt that a push notification app enabled message with images will be more effective in getting your audience to take action. After all, we are more likely to react to something that has been given to us visually than something that has been given to us verbally. In other words, if you want your audience to take action on your notification, it's important that you enrich it with a visual.

2. Keep the Push Notifications Short and to the Point

Sometimes, when you try to make a push notification as long as possible, it can result in the audience not reading it at all. Why? Because it will see it as a waste of time and will want to get rid of it as soon as possible. Remember, you want to keep your audience engaged as much as possible, so make sure that you keep your push notifications short and to the point!

3. Customise the Content for Different Platforms

When you send a push notification out, it's okay to send a slightly different version of it to different platforms. After all, a person using an Android phone is going to be very different from a person using an iPhone, and if you want these platforms to engage with your push notifications, you need to be able to customize it to what they want.

4. Ensure It Evokes Emotions Out of Your Audience

If you want your audience to react to your push notifications, it's important that you ensure that they get the right emotions out of them. Make sure that you understand what your audience needs, and use your push notifications to convey that! You can add to this by using emojis that convey an emotion visually, allowing you to share and evoke said emotion.

5. Send the Push Notifications at the Right Time

Considering when you send a push notification out is also a very important thing. If you are selling a product that can only be purchased during certain times or when you are offering a limited-time promotion, don't send out a push notification at that time! Remember, you want to keep your audience engaged with your website, and if you do this, they are more likely to check out your push notifications.

Conclusion

Push notifications are an amazing marketing channel. When used well, they can get your audience to take action on your notifications, and if you're trying to make a sale, this is exactly what you want! In any case, whether you're trying to make a sale or you're using push notifications to create brand awareness, it's important that you send out relevant notifications. And, of course, if you are trying to re-engage with your audience, then push notifications are a must-have!

PushNinja offers effective push notification software to help companies communicate with their audience and massively boost engagement. If you are looking to employ mobile push notifications to re-engage with your audience, check out our software today!