After releasing Agile CRM in 2013, our brand took off. The public received our all-in-one CRM with open arms, and their response was overwhelming. Our primary goal was to serve small and medium business owners around the world with robust software at a price they could afford.

We began hiring new employees, creating new departments, and scaling up our operations to meet new demand. During this process, we ran into one problem after another, but we always overcame them. We hired contractors from around the world and took on employees to fill new roles we didn’t know we’d need just months before.

Why PushNinja Was Built: More Money More Problems

The growth of our brand and the response from the community amazed us. With that growth, however, came new and challenging problems. As our staff grew to include a host of in-house and remote teams, we hit a ceiling in sales. Until that point, we had allowed Agile CRM to sell itself, and business was great. But the product alone only took us so far. With larger projects and tighter budgets than ever before, we focused more on marketing, and we diverted resources into creating multi-channel strategies that would help connect Agile CRM with business owners that truly needed our help. Our marketing and sales teams were looking for innovative ways we could provide more value to consumers. “We can’t be the only business dealing with these issues,” we thought. So, we began looking at each new problem as an opportunity to create an alternative solution to bring to the marketplace.

Of course, we kept in touch with our base of consumers and followers on social media. We put a lot of emphasis on positive user engagements, and we knew that part of that success involved engaging directly with our users. As our user-base continued to expand, however, we had trouble interacting with consumers and prospects on a personal level. We wanted to deliver personalized content, but there were simply too many customers and prospective clients to stay in touch with everyone.

Until that point, it had proven difficult to keep in touch with customers. When we updated our software, we sent out emails to registered users, but often users would change email addresses. To make matters worse, our software was being enhanced at such a rapid pace that it was taking increasingly more time to keep customers updated via email and social media.

We wanted a way to reach new audiences, boost engagement, and keep current users in the loop, and the solutions we found on the market were too cumbersome or ended up annoying our customers more than anything else. It was also very important to us to segment our communications so that we could focus on specific audiences based on location, behavior, and demographics, among other factors. We were looking for a way to communicate that would automate a sort of drip campaign so that we could send targeted messages based on specific actions and send calls-to-action (CTAs) at the right time.

We wanted the ability to measure the performance of our outreach campaigns. To do that, however, we needed a means of collecting data and tools that allowed for in-depth analysis.

When we stumbled upon push notifications, we were excited about the concept, but we were even more excited by the lack of quality software on the market to help users create and maintain campaigns. We knew right away that we could create an app unlike anything on the market to that point. We just needed to identify the needs and create an app to fill them.

why-pushly-2

Why PushNinja Was Built: The Requirements

Before we dig into the specific features we focused on, it’s important to understand just why we fell in love with push notifications.

First, push notifications allowed us to send personalized content to ultra-targeted recipients, and with open rates of 90%, they still outperform many other channels within our marketing strategies.

One reason we gravitated to push notifications over a more focused approach to email marketing alone was that push notifications also boast a click-through rate that’s 700% higher than that observed in email campaigns.

Also, over 50% of push notification recipients agree to receive future notifications, agree to share their locations, and scan each notification for interesting offers and relevant details.

As we considered the most crucial elements of a successful push notification campaign, we conceptualized a list of the features or functions we should emphasize most.

These Features and Functions Included:

Personalized Messages:

We wanted to offer personalized messaging with dynamic content, not cookie-cutter content.

Targeting & Segmentation:

Our subscribers have different needs that are understandable based on their actions, making segmentation an important requirement.

Message Scheduling & Queueing:

Timing is important, and we wanted the ability to schedule and queue content in advance.

AI & Automation:

Not only did we want to schedule them in advance, but we wanted the ability to automate them based on triggers as well.

Real-Time Data Monitoring:

We wanted to see how our communications were doing in real-time to make ongoing improvements.

Detailed Analytics:

We also wanted more comprehensive analytics to gain further insight.

Consolidated Campaign Management:

With more than one product, we have more than one website and we wanted the ability to manage multiple websites from one dashboard.

Looking at the problem we needed to solve and all the requirements that went into it, we started brainstorming ideas to engage our customers more effectively.

real-time data monitoring

Why PushNinja Was Built: The Solution

After conducting research on social media and other online resources, we truncated a rather long list of features and tools and ended up with the seven listed above. We chose these specific features because the online community and other consumers in the market identified them as being most desirable. We weren’t interested in reinventing the wheel, and also, even the products that included these features (and more) were way overpriced for small and medium business owners. From here, we had an overarching and rather broad concept that our push notification app needed to place the most emphasis on engaging users with personalized content and providing detailed reporting so that we (and our future customers) could adjust and optimize campaigns with data-driven confidence.

We knew we wanted a channel of communication users could accept or reject to avoid irritating our users, so it was an easy decision to stick with this concept, and that’s why PushNinja is traditional in this sense.

PushNinja ultimately exceeded our expectations, combining all the features from above to enable users to create ultra-personalized content and deliver it to ultra-targeted leads. To add to that, however, PushNinja also aided in the targeting and segmentation of those leads, a feature we didn’t see anywhere else on the market. That’s one reason why PushNinja has been so impactful — it goes just far enough to bring a unique value to the market without going overboard and adding to the complexity of the product.

User segmentation allows users to learn more about consumer intent, and this helps improve a host of other elements from a marketing perspective — namely, searcher intent is a proven determining factor in SEO performance, and it’s directly tied to user/visitor intent. PushNinja helps identify intent with ease, all from one platform.

The ability to segment consumers into groups based on interests, buyer behavior, user actions, and other demographics is one of the principal reasons why PushNinja is so popular among data-centered companies. With this data in hand, content creators can construct personalized messages that engage users on an entirely different level. This attention to detail helps turn prospects into customers, and ultimately into brand ambassadors.

And, PushNinja saves time! The ability to create drip campaigns enables users to schedule or queue upcoming posts in advance. When done correctly, this approach works devastatingly well and drives engagement and ROI through the roof. Our love of big data forced us to integrate heavy data collection and analysis tools into our design and modeling process, and that’s why PushNinja is so data-centered. You can’t manage what you don’t measure, and PushNinja enables small and medium business owners to collect and analyze data with tools that until now, were only available to larger companies.

consolidated campaign management

Why PushNinja was Built: Final Words

PushNinja represents a business investment. You should approach all investments with caution. Consider your budget limitations before jumping in. Even though PushNinja comes at a low price, you may not be financially ready to add automation software into your business processes.

If you are ready to take advantage of automation, be sure to include your employees in the decision-making process as this is the best way to ensure a smooth transition into the new software.

Finally, if you’re in the market for new push notification software, we highly recommend you try PushNinja before settling for anything else. PushNinja to learn more about the features and to start your free trial. There are no commitments and we would never pressure you into a contract.

Once you try it and see why PushNinja comes with such hype, and if you decide it’s right for your business, the cost is just $15/month.

Throughout the lifetime of the Agile CRM brand, our number one goal was to help fellow small business owners.

500apps is our parent company and PushNinja is just one app from 500apps’ Infinity Suite — an entire suite of productivity-boosting business apps for small and medium business owners. Infinity Suite is our answer to overpriced, underperforming business apps that saturate the market.

Click here to learn more about Infinity App and try the entire app suite free for 14 days.

Join the SaaS Revolution
ribbon
  • All-in-One Suite of 50 apps

  • Unbelievable pricing - ₹999/user

  • 24/5 Chat, Phone and Email Support

Tags

Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature

Get Started with 500apps Today

Pushninja is a part of 500apps Infinity Suite

Please enter a valid email address
Sign Up 14-day Trial