Sales marketing is ever-evolving as businesses look for new ways to get their products more in front of their customers. With the rising competition, mobile marketing seems like an uphill battle for businesses. More businesses are experiencing a downtrend and fluctuating brand loyalty on their investments. Then push notifications entered the stage.

Push notification is a form of digital marketing introduced in 2009, making it newer than most existing ones. Since its introduction, push alerts have gained substantial publicity and steam over the years. There is still a wide gap between its uses and conventional digital marketing methods.

""It is about execution, doing things faster and better."" – Sheryl Sandberg

Despite this channel resulting in exceptional conversions and results, there are situations where unknown limitations can let you down. Marketers are still looking for new ways to revamp push messages to increase conversion rate, user retention, and repeat visits. This article will tell you how to improve customer retention with push notifications.

What are Push Notifications?

Push notifications are messages that pop-ups on the screen of users outside the application or browser. Businesses use them as a quick communication channel, enabling companies to convey their customers' messages, offers, or other information. Phone users can be anywhere on the browser and still receive these messages online or have their browsers running on their devices.

Push messages are simple and appealing messages that are easy for receivers to respond to. This makes them a great medium for businesses to keep their customer base engaged, even if they are not on the website or application. Push notifications are made of several elements. They usually consist of a title, a message, an image, or an URL.

Improving Customer Retention With Push Notification

1. Craft Compelling Contents

A push alert should be precise and catchy. Several customers have opt-out of push alerts because they find them boring. No one wants to see boring pieces of stuff pop up on their screen now and then. Also, the brain only reacts to stuff that stimulates it or piques its interest. So it is not far-fetched to understand why businesses are not getting the best out of push messages.

Choose an image that adds context and use emojis that pass your message across in a few words. Use a crisp title and stay within the recommended character limit. It is best to use more catchy and relevant images to use fewer words. Above all, use the correct URL.

It would help if you considered that your customers are busy people and could be engrossed in several activities at any time of the day. So when they take a look at your push messages, they should be captivated enough to be interested. For easy connection, you should use concise contents

2. Not Pumping Too Many Notifications

This is a thoroughly contested issue as businesses believe push messages are a great way to remind users about their brand. Unfortunately, several users deem them as nuisances that keep popping up on their phones, thereby reducing the productivity of the push alerts, needlessly hindering user experience.

Customers are pretty difficult to handle, and there is no generic way to deliver the best user experience. What a customer loves might be a nuisance to another. This subjectivity of choices makes push messages tricky water to navigate. Your push messages might be becoming a nuisance to receivers if you send too many notifications. They yearn to push your products in customer's faces to overwhelm marketers, and they tend to send a little too many notifications. If this happens, they end up bugging the clients. PushNinja recommends that you send one push notification per day and not more than five times in a week and analyze user reactions and responses after each push alert has been sent.

3. Ignoring Time Zones

Timing is very important in how a message is received. It would help if you did not dwell on creating the most compelling messages alone; you must send your messages at the right time. Good push alerts at a bad time will be discarded. Conversely, poor messages at a good time will most likely get a read.

For example, a customer receives a push notification at 5 AM about the latest arrivals of his favorite sneakers. Irrespective of how addicted or in love with sneakers or your brand the customer is, it is likely they won't give the notification the dignity of a read. If it were an SMS, they might have revisited the push; however, since push notifications don't stay saved on the device, you can't revisit them. Hence, the resources invested in sending those push notifications are wasted.

It is important to send push alerts to customers only when the time is right. Consider the time zones of each customer and try and send push alerts when the time is right.

Improving Customer Retention

4. Right Targeting

Suppose you are not generating enough leads or getting your desired level of conversion. You might be targeting the wrong audience. The task of keeping track of every visitor's information, placing them into segments, and targeting them with the right content can be daunting. Hence why you should use the right software.

The software will compile the information of multiple users, place them in segments, and targets them with the right information. PushNinja sends successful push messages by monitoring the previous activities of users, their tastes, location, purchases, etc. hence, it sends each push message to the right audience, which will surely increase the conversion rate of your alerts.

5. Feedback Analysis

Do you analyze your feedback? Do you leverage the statistics to know how next to target your push notifications? If you don't know how customers relate to your notifications, you wouldn't know how to target them.

It would be best if you analyzed all feedback you get from your push notification software. Study the A/B testing, the visits, and the click statistics critically to know what you are not doing right. Efficient software evaluates and optimizes the statistics and gives you suggestions to get more conversions. The analysis offers you new approaches, contents, and appearances that will make your push messages stay effective and enticing to readers.

6. Personalising Notifications

Do you personalize your push notifications? If customers cannot immediately connect a push message to your brand, they are most likely to swipe it away, or worse still, opt-out of receiving subsequent messages. This might be the step you need to improve push notification conversions. Customers are sentimental people, and they mostly respond to what they have a connection with. If they cannot immediately recognize the push alert's connection, they would most likely jettison the message.

""Building and maintaining connections with top customers is not only table stakes but imperative to success."" – Ashley Johnston

Personalize your push messages and make them easily recognizable by clients at a glance. You have a few seconds to keep them engaged. You should try and leverage your relationship with them to make them engage your push notifications. Personalization of messages will get you more clicks and views. Consequently, you will get more leads and conversions from your push messages.

7. Make Opt-in and Opt-out Easy

Customers are getting wiser daily with digital marketing. Push notifications should be a strictly permission-based medium. If you think you can trick your customers into seeing your push alerts without their permission. There is a chance they will react by blocking all future push notifications from your business. This means they are blocking off your chances of generating leads and making conversions.

Make it easy for your customers to opt-in and opt-out of your push notifications. In fact, it is best if you send them an opt-in message from the start. Please give them a choice about seeing your push notifications. By doing this, you make your customers feel empowered by having a choice of receiving or avoiding messages from your brand.

This tactic is quite effective in streamlining your range of receivers as it helps you target only interested participants. It is only logical to assume that users who choose to opt-in are people who choose to see your alerts and want to do business with you.

8. Track the Right KPIs

Your push notification needs to align with your marketing goals. You have to always stay in touch with how your schemes have worked out and what value a particular campaign adds to the brand's goal in the long run. Examine the right metrics and figure out how your notifications campaigns are doing.

You need to be quantifying the right numbers to evaluate the performance of the campaign. The click rate gives you deeper insights into customer engagement to know what is working for your brand and what isn't.

Also, you need to monitor your subscriber count, which will further give insights into what made each customer subscribe to your website. By staying in touch with the Delivery Rate, you will know how many subscribers have received your notifications.

9. Use Geofencing

You will experience both an increase in open rate and app conversion rate when you use geo-targeting. Without geofencing, you are like the proverbial sower who scatters his seeds abroad without regard for where they land. Geofencing allows you to specify a defined boundary to get notified when a user enters or leaves it. You know if you include such customers or remove them from a targeted section when the trigger is activated.

PushNinja allows you to define Geofences to target within a specific radius of a fixed point on a map. Furthermore, you can create a proximity marketing campaign that allows you to interact with users in real-time with geofencing. The software enables you to send push notifications to users when they enter or leave a specific location.

10. Create a Sense of Urgency

No one wants to miss out on a free offer. So maybe you should institute the use of FOMO (Fear OF Missing Out) in your push messages. Creating a sense of urgency in your push notification strategy will surely increase conversion. Customers would rather not postpone engaging with your push alerts as they fear missing out on vital offers and promotions.

You should consider some choices of words if you want to create a sense of urgency with your notifications. Such words include; soon, limited, don't miss, etc. also, you can use soothing words like; explore, enjoy, benefit from, etc.


A tweet from RSSFeedsCloud emphasized the importance of Push Notifications. I quote, ""Why push notifications are a very important component in the modern-day advertising and business world.""

Engaging with customers using push notifications can be tricky. With each message, you are tethering on the brink of getting an opt-out or your app being uninstalled. It is important not to remain redundant and stale with content to get conversions from push alerts. Hence, using the above strategies will surely improve the way your customers interact with your push messages along with customer retention.

Software like PushNinja helps businesses in large scale in retaining customers with push notifications. Use PushNinja to get the best conversions from your notifications.

Join the SaaS Revolution
  • All-in-One Suite of 50 apps

  • Unbelievable pricing - ₹999/user

  • 24/5 Chat, Phone and Email Support


Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature

Get Started with 500apps Today

Pushninja is a part of 500apps Infinity Suite

Please enter a valid email address
Sign Up 14-day FREE Trial