There are two sides of the same marketing coin: one that takes on an outbound campaign to promote a brand's unique proposition to consumers, while the other is an inbound approach that involves strengthening a brand from within. Both are necessary for creating an effective system of marketing: a balance of push and pull.

What is the Difference Between Push and Pull Marketing?

Push marketing takes an outbound approach by directly investing effort in reaching out to the consumer to stimulate consumer action. With mobile push notifications, marketers find ways to brand the company and its product, and then the brand hits the consumer with information and tactics to ""push"" the consumer to take action.

Pull marketing, on the other hand, is an inbound approach in which a brand must be strong enough to ""pull"" the consumer in by itself. Consumers are naturally attracted to a brand because of its unique proposition. With pull marketing, brands focus on creating a pull on the consumer rather than pushing themselves to consumers.

In this article, we'll be delving into pull marketing and how it can move your overall marketing strategy towards your goals.


What is Pull Marketing?

Pull marketing employs inbound marketing strategies, essentially an approach that utilizes the free marketing efforts of the public. It relies on the interaction of audience members to spread the brand's name through word of mouth to the attention of potential customers.

A brand's ability to pull customers into its gravitational field depends on its strength and relevance in the market. The pull side amplifies the brand's push messages by making people aware of the brand's name, product, and unique value proposition. With that in mind, it's worth exploring different pull marketing strategy examples to see how authentic brands implement it.

What are Different Types of Pull Marketing Your Business can Utilize?

1. Search Engine Optimization

Search engine optimization (SEO) is the process of increasing the volume or prominence of traffic from search engines via ""natural"" or unsponsored (""organic"") search results. By creating an online presence, companies can pull in customers by leveraging the power of the internet.

This is the process wherein potential customers find and engage with your brand online. This may involve creating much user-generated content, creating an online reputation, posting on social media, or sharing links. Search is a powerful medium as 70 percent of customers prefer to search online before buying almost any product or service.

2. Content Marketing

Content marketing is about developing valuable and educational content for a brand's audience. These content pieces can be in the form of blog articles, white papers, benefit-driven e-books, video tutorials, case studies, or webinars. The brand's message is delivered memorably and helpfully, which helps build a relationship with its target audience.

3. Google Ads

Google AdWords is an online, pay-per-click advertising platform developed by Google for businesses, organizations, and individuals to advertise their websites or products to customers. It is the most popular search engine in the world; therefore, using this medium is an effective way to pull people who are interested in your product/service to see your brand.

4. Email Marketing

With email marketing, businesses push notification can send customized, targeted messages to customers who requested and opted-in for these updates. These messages can contain product/service updates, special offers, and the latest news. Through this form of direct marketing, brands can pull customers back in with essential updates and news they may have missed.

5. Social Media Marketing

Social media marketing is a powerful channel that allows businesses to communicate with customers, prospects, and each other through various social platforms. Using social media marketing, companies can market their products and services to a wide and diverse audience.

When is the Right Time for Your Business to Use Push vs. Pull Marketing?

Because push and pull marketing are legitimate marketing methods, your business will most likely employ both. As stated earlier, it's about finding the right balance between the two methods.

A good rule of thumb is to use push messages when you want to increase brand awareness and create a buzz around your brand. For example, promotions, or free trial periods, are a great way to get people to try your product or service.

On the other hand, when it comes to ensuring that your product or service is top of mind in customers' minds, pull marketing is the right fit. For instance, email marketing is a great way to bring people back to your brand if they have visited your site and neglected to fill in their information or contact you.

There are a lot of things to consider and a lot of factors to weigh when determining which method is best for your business. That's why it's important to get the advice of an experienced digital marketing agency to help you decide on these things for your brand.


The Bottom Line: Elevating Your Pull Marketing Strategy

Although some entrepreneurs say that a business should focus on one type of marketing and stick to it, the reality is that both push and pull marketing are necessary for a healthy and effective marketing strategy. If your brand is not getting the desired results, you might have to elevate your strategy and add more pull marketing to attract your target market.

A content-based, inbound marketing strategy is the perfect way to elevate your overall marketing campaign. By incorporating a powerful combination of search marketing, social media marketing, content marketing, and email marketing, using push notification tool you can create a marketing machine that attracts, engages, and converts your target audience.

Pull marketing is less about pushing your brand out to the world and more about pulling the world into your brand. In our always-on, ""do more, faster"" world, marketing channels like this are precisely what brands need to be successful.

Do You Need Software to Help Enhance Your Pull Marketing Strategy?

Here at PushNinja, we offer robust and affordable product pull solutions that are designed to boost your brand engagement and get you the results that you want to achieve.

Join the SaaS Revolution
  • All-in-One Suite of 50 apps

  • Unbelievable pricing - ₹999/user

  • 24/5 Chat, Phone and Email Support


Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature

Get Started with 500apps Today

Pushninja is a part of 500apps Infinity Suite

Please enter a valid email address
Sign Up 14-day FREE Trial